ABOUT US / 02
The people behind
Generation Race
The studio has a point of view. It also has a story
FOUNDER PROFILE
Alessandro Bellin
Founder & Managing Director
Alessandro Bellin works at the intersection of sport, business, entertainment and culture.
His journey began inside sport, moving through different roles across clubs, events, media, education and sport management.
He has worked on the development of sporting events and competitions, media projects, commercial strategies, sponsorships, formats and new properties.
Generation Race grew out of this intersection.
His approach is simple: look deeper, find the gap, build what should exist.
Independent by design